West Coast Frost is born from REAL WEIGHT and REAL ROOTS.

Built in LOS ANGELES. Shaped by contrast — CITY HEAT, OCEAN CALM, SHARP LINES, LAID-BACK FLOW.

We don’t chase trends. We build pieces that last.

SOLID METALS. NATURAL STONES. SKIN-SAFE. STREET-READY.

This isn’t fast fashion. It’s WEST COAST BY DESIGN, and it hits different.

We Are West Coast Frost

West Coast Frost is jewelry with roots.

Born in Los Angeles, our style reflects the contrast that defines the coast, city energy and ocean clarity, bold lines and laid-back flow.

We work with sterling silver, gold, and natural gemstones, creating pieces that carry weight, not just in quality, but in presence. Whether it’s a statement Cuban or a simple pearl strand, every piece is built to stand out without shouting.

The West Coast isn’t just where we’re from, it’s what shaped our point of view.
Sunsets, palm trees, freeways, storefronts, street signs, all of it.

We’re not here to sell trends. We’re here to design jewelry that lasts, feels good to wear, and says something real.

Thanks for being part of the movement.

From the Founder

"I launched West Coast Frost to create something real, natural materials, strong design, and serious value. What started as a way to work for myself turned into something bigger. After traveling through Southeast Asia, I found a deeper connection to the ocean and a clarity I’d never felt in back home. Now, every piece I drop blends that freedom with the raw energy of the West Coast here in LA."
— Jonathan Ivy, Founder and CEO